How to Market Your Financial Advisory Practice Using Social Media Educating consumers and business owners online to increase your client base, your firm’s revenue, and your income
Table of Contents 3 5 10 11 13 14 16 17 18 22 23 24 Why Financial Advisors Should Consider Using Social Media for Marketing Which Social Media Platforms Work Best? Social Media Automation: Making it Easy How to Promote Your Practice Using Social Media Don’t Advise – Educate! Building Client Relationships Online Maximizing Your Social Media Marketing Impact When to Post Your Social Media Content Using Social Media for Lead Generation More Marketing in Less Time Are You Ready to Put Social Media Marketing to Work for Your Practice? About Financial Media & Marketing
Suppose you spend any amount of time on the Internet. In that case, you are likely aware that social media websites like Facebook, Twitter, and LinkedIn provide a great way to connect with others – both for personal and business relationships. Over the past two decades, social media has changed the way we live and work, from how we interact with friends and family to how we work and earn an income – and it is anticipated that this mode of communication will continue to grow. Communicating through social media has become easier, more accessible, Why Financial Advisors Should Consider Using Social Media for Marketing and convenient. These websites – and their corresponding mobile apps - can be accessed from various devices, including desktop computers, laptops, smartphones, smartphones, and tablets. As of year-end 2020, it was estimated that there were approximately 3.78 billion social media users around the globe. These numbers equate to roughly 48% of the world’s population. In the U.S., seven in ten people use social media to connect and engage in news content, share information, and entertain themselves. Percentage of U.S. Adults Who Say They Use At Least One Social Media Site Source: Pew Research Center. Surveys of U.S. adults conducted 2005 – 2021. https://pewresearch.org/internet/fact-sheet/social-media/ 80 60 40 20 0 2006 2008 2010 2012 2014 2016 2018 2020 [email protected] • Financialmedia.marketing • 877-799-3433 3 FMM2022SocMediaMarket
While younger adults made up most of the early adopters of social media, the user base has become much broader today, including those aged 65 and older. You can find those who are just starting to save and invest for the future and those who are in or approaching retirement on various social media platforms. Roughly 45% of those aged 65+ use at least one social media website, while approximately 73% of people aged 50 to 64 age bracket use more. On average, people spend nearly 2.5 hours per day on social networks and messaging (2021). With social media becoming more integrated into our day-to-day lives, there are numerous opportunities for business owners – including financial advisors - to reach out to their target audience through this type of marketing. Of those marketers currently using this promotion strategy, over 70% feel that it has been somewhat or very effective. So, as a financial advisor, you can take advantage of the vast reach of social media websites to target your ideal customers and, in turn, to increase your client base, your assets under management, your firm’s revenue, and ultimately your income. Studies have shown that roughly 85% of financial advisors use social media in some way to generate leads and enhance their marketing efforts. Financial advisors can educate prospects and clients and drive potential customers to their websites using multiple social media platforms. Social media marketing techniques can maximize and expedite the new customer onboarding process by allowing financial professionals to establish expertise and build their reputation. These techniques can give you more time to focus on working with clients rather than constantly chasing them. Before you commit to any social media marketing strategy for your advisory business, though, you need to have a good understanding of how it works – particularly for insurance and financial professionals – and which social media websites may or may not be suitable for your practice. [email protected] • Financialmedia.marketing • 877-799-3433 4 FMM2022SocMediaMarket
Social media is everywhere. Although larger social media websites like Facebook and Twitter have been established in this space for many years, there is a constant flow of new sites entering the marketplace at any given time. In 2021, more than 50% of social media users will use various platforms for researching products and services they are considering buying. In addition, over 70% of consumers who have had a positive experience with a brand on social media are likely to recommend the company, the product, or the service to their family and friends. Therefore, having a presence on one or more social media websites can help you. Your practice stays in front of potential clients, especially if you serve your customers well and provide reviews or positive feedback online. Which Social Media Platforms Work Best? Different social media sites can give businesses access to cost-effective marketing that allows them to: • Interact with a specific, targeted group of potential clients • Build brand loyalty Each social media platform has different target audiences, so not all of these sites are the same. For instance, some social media websites allow sharing photos and videos with friends and family best, while others cater to a more businessoriented user. With that in mind, it is a good idea to know how your prospects want to receive your marketing messages and which social media sites they tend to frequent. According to Pew Research, Facebook and YouTube are the most widely-used online platforms. The user base on these websites is also the most broadly representative of the population as a whole. There are smaller shares of the United States population who use other sites, including LinkedIn, Instagram, Twitter, Pinterest, Snapchat, Nextdoor, WhatsApp, Reddit, and Tik Tok. However, most of the usage on all of these websites is continuing to trend upward. [email protected] • Financialmedia.marketing • 877-799-3433 5 FMM2022SocMediaMarket
Percentage of U.S. Adults Who Say They Use Social Media Platforms Source: Pew Research Center. Surveys of U.S. adults were conducted from 2012 to 2021. https://pewresearch.org/internet/fact-sheet/social-media/ Trying to juggle all social media websites for your business’s marketing efforts could become overwhelming and extremely time-consuming. That’s why it is recommended that you only hone in on the top sites that can get you the best results. Financial advisors should focus on three primary social media platforms LinkedIn Facebook Twitter Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetuer adipiscing elit Visit FMM [email protected] • Financialmedia.marketing • 877-799-3433 6 FMM2022SocMediaMarket
LinkedIn is one of the leading platforms for financial advisors to promote their business and services. Approximately 57% of professionals in this field use the LinkedIn platform to educate and connect with their audience. As of early 2021, more than 660 million LinkedIn members were there, including over 30 million companies and businesses. According to LinkedIn, this website’s growth rate is highlighted by roughly two new members joining every second of the day. Although most LinkedIn’s users are in Europe, the site generates most of its traffic – more than 32% - from users in the United States. It is estimated that each connection made on LinkedIn can introduce you to an average of 400 new people. In addition, when you market via LinkedIn, your brand has a better chance of reaching and connecting with working professionals. LinkedIn is also the number one platform for Fortune 500 companies. So, this tool can help you with growing your financial advisory practice. LinkedIn is the preferred content distribution channel for B2B (business to business) market if you target business owners and professionals as clients for your firm. For roughly 94% of B2B marketers, LinkedIn is the first channel to distribute content to various social media sites. LinkedIn Likewise, this social media platform is also the number one choice for professional content. In this case, more than 90% of marketers use LinkedIn as their go-to social media website when they want to access professionally relevant information. B2B blogs and websites also get 90% of their social traffic from Facebook, Twitter, and LinkedIn – but it is LinkedIn driving roughly half of this traffic. With that in mind, LinkedIn can be an excellent social media option whether you target consumers or businesses as your ideal clients. Studies have shown that – aside from email and the telephone – LinkedIn is the next best channel for sales representatives, including insurance and financial advisors, who want to connect with prospects. Social media users have an account with more than one platform in many cases. For instance, approximately 90% of LinkedIn users also have a Facebook account. Another 94% of LinkedIn members use YouTube, and 57% use Instagram. Therefore, there may also be some cross-marketing opportunities for you and your financial advisory practice. [email protected] • Financialmedia.marketing • 877-799-3433 7 FMM2022SocMediaMarket
With more than 2.3 billion active monthly users, Facebook is the most widely-used social media platform in the world today. Approximately 68% of U.S. adults are Facebook users. That’s more than two out of three, so there is a good chance that you’ll find your ideal customers on this website. Insurance and financial professionals have been using Facebook to grow their online presence and educate prospects for many years. This social media platform’s credibility has remained strong, with approximately 60% of advisors leveraging Facebook for their business promotion needs. However, not everyone on Facebook is your ideal customer with that in mind. So, it is essential to narrow down who you are targeting and then develop a plan that “speaks” to them and highlights how you can help solve their specific short- and long-term financial objectives. Facebook While fewer financial advisors use Twitter for marketing purposes than LinkedIn and Facebook, the figure is still high at 47%. This social media platform works a bit differently in that it only allows users to send short “Tweets” that have a maximum of 280 characters. As of late 2020, Twitter had 192 million “monetizable” daily active users around the globe, with the largest audience located in the United States. Twitter offers the ideal platform for establishing many advertisers as thought leaders in their niche industries. Some global leaders – including Presidents Barack Obama and Donald Trump - have even turned to Twitter over the past decades to spread their messages. Twitter [email protected] • Financialmedia.marketing • 877-799-3433 8 FMM2022SocMediaMarket
Percentage of U.S. Adults in Each Demographic Group Who Say They Ever Use Social Media Platform(s) Facebook Twitter LinkedIn Total 69% 23% 28% Men 61% 25% 31% Women 77% 22% 26% Ages 18-29 70% 42% 30% 30-49 77% 27% 36% 50-64 73% 18% 33% 65+ 50% 7% 11% White 67% 22% 29% Black 74% 29% 27% Hispanic 72% 23% 19% Income less than $30,000 per year 70% 12% 12% Income between $30,000 and $49,999 per year 76% 26% 21% Income between $50,000 and $74,999 per year 61% 22% 21% Income more than $75,000 per year 70% 34% 50% Education: High school or less 64% 14% 10% Education: Some college 71% 26% 28% Education: College graduate 73% 33% 51% Urban 70% 27% 30% Suburban 70% 23% 33% Rural 67% 18% 15% Source: Social Media Fact Sheet. Pew Research Center. Survey of U.S. adults conducted January 25 through February 8, 2021. https://pewresearch.org/internet/fact-sheet/social-media/ [email protected] • Financialmedia.marketing • 877-799-3433 9 FMM2022SocMediaMarket
The challenging part of managing social media is not the social media itself. Facebook, Linkedin, and other platforms are built to allow you to interact with their systems easily. The challenge one faces, is the time and effort necessary to run these campaigns while also attempting to coordinate your efforts, credibility and reputation building, and doing so on topics relevant to your brand and business model. The easiest way to accomplish this is by using tools like the Credkeeper™ application. Social Media Automation: Making it Easy Credkeeper has patented several methods that significantly influence a User’s online reputation, credibility, and visibility, further simplifying the coordination of major social media accounts. One of the significant aspects of Credkeeper is the automated coordination of all of the major social media accounts coupled with unique and User-focus-specific content that is written and published on the User’s behalf. Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetuer adipiscing elit Visit FMM [email protected] • Financialmedia.marketing • 877-799-3433 10 FMM2022SocMediaMarket
Although having a great financial advisor website is essential for promoting your services; there are several reasons why social media should also be a component of your overall marketing plan, such as: • The ability to quickly and easily connect with prospects and your current customers • Access to trackable data that shows how well your marketing is (or isn’t) producing • An avenue for increasing traffic on your website • The opportunity to reach a specific, highly targeted audience • The ability to keep up with the latest industry trends • A way to create and promote your business’s unique offerings and services How to Promote Your Practice Using Social Media LinkedIn, Facebook, and Twitter all allow you to easily engage with your followers through sharable content – which may include your articles, blog posts, or stories of interest to your target audience. You may also add photos and videos to help make your content more engaging to your audience. Additionally, you can measure various data points on these three social media sites. This includes helpful information regarding: • Page reach • Performance of your posts • Number of “Likes” received • Number of visitors and followers When you know what is – and is not – working about your social media marketing, you can either continue doing it or make any of the necessary changes to enhance your results. [email protected] • Financialmedia.marketing • 877-799-3433 11 FMM2022SocMediaMarket
As an example, if you add a call to action (CTA) on your social media posts (such as clicking a link that “redirects” viewers to your website so that these visitors can sign up for a free financial planning guide), you can increase traffic on your site, and in turn, generate more leads for your business. Because many financial advisors tend to focus on a particular niche client – such as those approaching retirement or those working on estate or legacy planning – marketing through social media can help you efficiently target your message to these individuals. LinkedIn, Facebook, and Twitter all allow you to target particular buyer personas and geographic locations through sponsored advertisements and content on their platforms. These social media websites are also great for keeping up to date on industry trends. For instance, there are thousands of people “tweeting” about things in the world of taxes, finance, insurance, estate planning, retirement income generation, and investments every day. This information can keep many of your prospects and clients coming back for more news and education on what they want to learn. While social media can provide you with a viable avenue for marketing to consumers and business owners, it is also a flexible medium that allows you to show a different side of yourself and your financial advisory firm. Even though you are a financial advisor by trade, sharing personal attributes – such as your love of sports, talent for baking amazing desserts, or participation in charitable events – can make site visitors feel like they know you better. Personal details can help visitors be more comfortable taking the next step to working with you on their investments and retirement income planning. [email protected] • Financialmedia.marketing • 877-799-3433 12 FMM2022SocMediaMarket
Although it might sound strange, in marketing your services on social media, you need to find that “fine line” between educating or sharing your information and outright selling your services to website visitors. One of the best ways to accomplish this is to read the content you’re presenting as a potential client seeing it for the first time. When doing so, does it genuinely educate and inform, or does it instead feel a bit too “salesy?” If it is the latter, you need to change the wording, the tone, or both. It is also important not to “advise” readers through your social media content. Because everyone’s situation and goals are different and their risk tolerance and time frame until retirement, it is essential not to make any kind of recommendations without first talking to prospects and clients about what they’re trying to achieve. Don’t Advise – Educate! As with any other type of content that you use to market your services as a financial advisor, you will have to follow compliance rules when posting anything on LinkedIn, Facebook, Twitter, or other social media sites. Otherwise, various penalties could be faced, including fines and loss of your license to work with clients. For instance, FINRA (the Financial Industry Regulatory Authority) has several regulations concerning the content that may or may not be used for marketing and promotion purposes. Under the FINRA communication rule, “Communications may not predict or project performance and must provide a balanced treatment of risks and potential benefits.” Any information that is considered false or misleading should not be included in your social media marketing (as well as in any other medium of communication). Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetuer adipiscing elit Visit FMM [email protected] • Financialmedia.marketing • 877-799-3433 13 FMM2022SocMediaMarket
By providing ongoing education and value through your social media platforms, you can not only shorten the overall time of the sales cycle but can also build stronger relationships with your prospects and customers. It is estimated that financial advisors who use social media for their business receive an average asset gain of $5 million from new clients. This fact alone can make it well worth the effort to add social media to your overall marketing mix. Building Client Relationships Online One reason for this is because 70% of high net worth investors – those who have $25 million or more in net worth – use some form of social media, including 68% on Facebook, 47% on Twitter, and 46% on LinkedIn. Making your social media posts and content interactive can also help engage prospects and get them invested in the communication process with you right away. Different social media platforms offer different ways of doing this, though. For example, if you are marketing on Facebook, you can ask your page visitors to comment on your posts. The more interactivity, the more the search engines like it and, in turn, will give higher priority to your content. It is also essential to post various types of content, videos, and infographics on your pages. Doing so can help you to boost your visibility based on Facebook’s updated algorithms. If you are marketing on LinkedIn, you can pin important information like business updates, upcoming events (such as an upcoming seminar or webinar that you are hosting), or even new blog posts to the top of your page. That way, they are the first things that your page visitors see. [email protected] • Financialmedia.marketing • 877-799-3433 14 FMM2022SocMediaMarket
All of the users on LinkedIn are assigned a random numeric URL. You can make this more personalized by going to your profile home page and including your business or practice name. As an example, you could configure the URL as: “linkedin. com/in/ExampleYourBusinessName.” Making this change makes it easier for LinkedIn users to find your profile using a Google search. Twitter can also provide a way for you to engage your followers actively. Here, for instance, you can share content from other people or companies and then mention them in your tweets. You could also engage your Twitter followers by replying or “favoriting” their tweets, as well. Tweets and hashtags are estimated to have two times more engagement than those posts without them and 55% more retweets. So, remember to use hashtags when you post on Twitter. Likewise, make sure to tag any sources of your information. Doing so can help you to stay in compliance while at the same time building trust with your prospects and clients. [email protected] • Financialmedia.marketing • 877-799-3433 15 FMM2022SocMediaMarket
Staying up-to-date informed on the latest social media statistics can help you to enhance your financial advisory firm’s online marketing strategy and plan for how you will continue to use these platforms to increase your client base going forward. One of the most critical pieces of data to be mindful of is the analytics tools built directly into each social media platform. These can show you how your posts and content are performing to understand better which type of content does and does not work well with your readers and followers. Some of the data provided through the various social media website platforms includes: Maximizing Your Social Media Marketing Impact • Likes • Page Views • Reach • Updates • Engagement • Trends • Demographics Make it a habit to regularly review this data. It can provide you with a tremendous amount of guidance on what is or is not working. That way, you can discontinue non-performing strategies and instead focus on bringing you more leads. [email protected] • Financialmedia.marketing • 877-799-3433 16 FMM2022SocMediaMarket
When to Post Your Social Media Content In addition to the type of content you post on social media, specific times of the day and days of the week may be better than others for earning the attention and engagement of readers. There are several vital things to consider when deciding on the good and the not-so-good times to post. These can include the following: • Age and demographic of your target customer/audience • Niche (such as retirees, young investors, etc.) • Time of year (like holidays, summer, etc.) Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetuer adipiscing elit Visit FMM [email protected] • Financialmedia.marketing • 877-799-3433 17 FMM2022SocMediaMarket
Using Social Media for Lead Generation Generating leads is often the critical objective when using social media for marketing. Successful lead generation can depend on the particular social media websites or platforms you use. Therefore, to increase the odds of success, be sure to familiarize yourself with how each social media platform works and how you can take advantage of the available tools for bringing more clients to your door. [email protected] • Financialmedia.marketing • 877-799-3433 18 FMM2022SocMediaMarket
Because LinkedIn is more of a businessrelated website, it can be a good lead generator for financial advisors. There are both free and paid advertising options available through LinkedIn. LinkedIn Premium allows you to target specific individuals based on their job title or geographic location in the latter case. You can then contact these leads directly through LinkedIn’s InMail feature. According to LinkedIn, senders get a 300% response rate from InMails compared to other email or messaging platforms. LinkedIn’s InMail also offers LinkedIn you exclusivity. In addition, the recipients of your messages in this channel can easily click on your LinkedIn profile so that they can learn more about you, your firm, and your services. If you have a blog or other form of content marketing, you could use the LinkedIn publishing feature to enhance your results. The LinkedIn publishing feature allows you to showcase your content, helping you establish yourself as an expert in the financial services industry. People are typically more willing to work with a professional they perceive as an expert or a specialist versus a generalist. [email protected] • Financialmedia.marketing • 877-799-3433 19 FMM2022SocMediaMarket
Facebook also offers options for generating new client leads for you. This popular social media platform uses an algorithm system to filter out content and posts. Facebook determines which content will appear for each of its users, and then it filters out the content that it feels is not relevant. Unfortunately, this can make it somewhat challenging to obtain organic search results. Therefore, Facebook ads can be an excellent place to start. Another option for generating leads through Facebook is to run contests. You could, for instance, ask your Facebook visitors to choose one of three new logo options for your company or to name your new puppy. Any of these will engage your followers, in turn, helping your Facebook posts to appear higher in the site’s algorithm. It is also beneficial to think about your Facebook page as an extension of your website. Facebook allows you to customize the tabs on your page so that you can customize it to fit your needs and the message(s) you want to convey. Here you can include different sections, such as a Home page, About Us, Services, and Contact. Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetuer adipiscing elit Visit FMM [email protected] • Financialmedia.marketing • 877-799-3433 20 FMM2022SocMediaMarket
Even though Twitter posts are typically short in length, this social media platform can still be handy for generating leads for your financial services practice. In addition to just simply posting essential tweets, you could instead use a feature called Twitter Cards. Using Twitter Cards allows you to include links, audio, video, or images with your tweets to be more attention-grabbing to visitors. Twitter The Promoted Tweets option on Twitter allows you to target different recipients for your messages (i.e., tweets). This feature can also prioritize your tweets– another way to generate more views from potential customers. [email protected] • Financialmedia.marketing • 877-799-3433 21 FMM2022SocMediaMarket
More Marketing in Less Time While social media can enhance your overall marketing strategy, creating, posting, and timing all of your content can be a time-consuming endeavor. Social media can also take you away from revenue-generating activities like meeting and working with clients. Because of that, it can be helpful for you to use various tools that can automate part of the process. For instance, the right social media automation tools, like Credkeeper, can link your website’s blog and other pages with your social media accounts and then automatically post your content at the preferred dates and times. Once this automation is all set up, the process allows you to reach thousands of potential customers with just the simple click of a mouse. You can schedule individual posts ahead of time or even schedule a series of posts to publish in a specific order over a selected period. Another option is to delegate your social media and other forms of marketing with your financial services practice to a company specializing in online promotion for financial advisors. While numerous companies provide online marketing services, not all are well-versed in financial services and retirement income planning. That is why it is essential to research several marketing firms so that you can narrow down the one that will fit your particular needs the best. Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, consectetuer adipiscing elit Visit FMM [email protected] • Financialmedia.marketing • 877-799-3433 22 FMM2022SocMediaMarket
Are You Ready to Put Social Media Marketing to Work for Your Practice? Understanding social media statistics can help you determine which platform(s) – if any - might be most valuable to you when marketing to your ideal customers. In many cases, social media can be an integral part of your overall marketing strategy. The Internet offers the opportunity for financial advisors to market locally, across the country, and even around the globe. But unless customers feel that you are knowledgeable and trustworthy, your business might not stand out from the competition – and in turn, you will get passed over. The good news is that you do not have to be a social media, website building, IT, or online marketing expert when you can instead partner with a team of specialists who can handle this aspect of your business while focusing on what you do best. At Financial Media & Marketing, our team possesses decades of combined experience, along with a highly evolved understanding of how to market your financial advisory business effectively. Because we already “speak the language” of the insurance and financial planning niche, your social media posts, website, and other marketing materials will be written and produced with education and compliance in mind. We offer a wide range of other services for marketing your practice, too, including: • Social media marketing campaigns • Search engine optimization (SEO) • Website copy and other copywriting services • Custom content generation • Brand identity • Customized video production • Website building • Lead generation • Customized mailing lists If you would like to learn more about attaining – and maintaining – more visibility for your financial services business, contact Financial Media & Marketing today by calling 1-877-799-3433 or sending us an email by going to [email protected] We will get back to you with answers to any questions that you have. We look forward to assisting you. [email protected] • Financialmedia.marketing • 877-799-3433 23 FMM2022SocMediaMarket
At Financial Media & Marketing, we look at marketing for the financial industry differently, and we want to help you work smarter, not harder, for your leads. So, we offer top-tier creative and marketing services and turn-key, customized solutions – from SEO to lead generation and large web-based platforms – that elevate your online brand, credibility, and presence. Because when you succeed, we all succeed. Our proven and highly effective marketing campaigns and lead generation systems can couple with our patent-pending software applications that enhance licensed financial professionals’ visibility and credibility. This, in turn, can help you to close more business. When you partner with Financial Media & Marketing, you’re not out there on your own. We partner with carriers, IMOs, FMOs, broker-dealers, RIAs, agencies, and directly with insurance and financial professionals. In addition to leads and marketing, we also help you close more business and develop a consistent flow of referrals from highly qualified prospects. Some of our other services include: • Website copy creation • Logo and design • Customized videos • On-demand seminars About Financial Media & Marketing • Mailers • Search engine optimization (SEO) • Custom content creation (for white papers and eBooks) • Brand identity Find out how Financial Media & Marketing can help you. Send us an email by going to [email protected] or call us at 1-877-799-3433 You can also visit our website at https://financialmedia.marketing [email protected] • Financialmedia.marketing • 877-799-3433 24 FMM2022SocMediaMarket
10 Social Media Statistics. 10 Social Media Statistics You Need to Know. By Maryam Mohsin. April 5, 2021. Oberlo. https://oberlo.com/blog/social-media-marketing-statistics Social Media Fact Sheet. Pew Research Center. April 7, 2021. https://www.pewresearch.org/internet/fact-sheet/social-media/ “Financial Advisors: 15 Tips To Use Social Media (Compliantly).” Forbes. January 03, 2017. By Joanna Belbey. January 23, 2019. https://www.forbes.com/sites/joannabelbey/2017/01/03/financial-advisors-15-tipsto-use-social-media-compliantly/#41a6630175d1 The Putnam Social Advisor Survey. Retrieved from Putnam Investments. April 2019. https://www.putnam.com/static/pdf/advisor/putnam-social-advisor-survey-6.pdf Reaching Wealthy Investors Through Social Media. Retrieved from Spectrem Group. November 19, 2018. https://spectrem.com/Content/reaching-wealthy-investors-social-media.aspx Ultra Rich Embrace Social Media for Information, Not Advisor Contact. Retrieved from Wealth Management.com. August 5, 2016. https://www.wealthmanagement.com/high-net-worth/ultra-rich-embrace-socialmedia-information-not-advisor-contact Best times to post on social media for 2019. Retrieved from Sprout Social. https://sproutsocial.com/insights/best-times-to-post-on-social-media/#times-tw GlobalWebIndex, 2018 32 Social Media Marketing Statistics That Will Change the Way You Think About Social Media. LYFE Marketing. August 19, 2019. https://www.lyfemarketing.com/blog/social-media-marketing-statistics/ LinkedIn Usage Statistics. Influencer MarketingHub. https://influencermarketinghub.com/linkedin-stats/ Twitter – Statistics and Facts. Statista. March 21, 2021. https://statista.com/topics/737/twitter/ 2210. Communications with the Public. FINRA. https://www.finra.org/rules-guidance/rulebooks/finra-rules/2210 Sources Disclosure: FMM generates leads for affiliated and non-affiliated, independent financial professionals. FMM is owned by the same controlling interests that own BWM Advisory, LLC (BWM). BWM is registered as an investment advisor and only conducts business in states where it is properly registered or is excluded from registration requirements. Registration is not an endorsement of the firm by securities regulators and does not mean the advisor has achieved a specific level of skill or ability. The firm is not engaged in the practice of law or accounting. [email protected] • Financialmedia.marketing • 877-799-3433 25 FMM2022SocMediaMarket
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